Emil Policha

Emil Policha

Digital Marketing Specialist

Phone+48 516 491 640
AddressWarsaw, Poland
I’m a Digital Marketing Specialist with over 4 years of experience. I've finished digital marketing and archaeology at two leading polish universities. I'm focused on lead generation, customer retention and creation of remarkable content.

My key skills are - Digital Copywriting, User Experience, Email Marketing, AdWords, Google Analytics, Affiliation, SEO, Project Management, E-commerce. More information about me you can find on my Linkedin profile



02.2016 - 08.2017

ShadowBet (1 yr 7 mos)

Digital Marketing Specialist & Copywriter

I was recruited to build ShadowBet’s brand identity and the website from scratch.

I started with the creation of the brand story, brand character, brand hero, tone of voice, communication strategy and the gamification system idea.

The next step was the development of the complex casino platform and gamification system. My part was the creation of the sitemap, wireframes, copy, and the supervision of layouts production.

Once the platform was live, I was responsible for the preparation and the execution of advertising campaigns in 6 language versions. Following the marketing calendar, I was preparing briefs and supervising the production and distribution of content throughout our marketing channels: Email, SMS, Social Media, and Affiliate network.

ShadowBet has become well known and successful brand. The company continues to grow and keeps winning relevant prizes – e.g. the AskGambler’s Best Casino of the Year Players Choice Award 2017.

Check out ShadowBet.com
Check out  my Case Study of my promo Ladies Night
Check out the presentation of the gamification system

09.2014 - 01.2016

KantorFX.pl – Online Currency Exchange (1 yr 6 mos)

Digital Marketing Specialist

– Creation of website and dashboard wireframes
– Creation of all copy
– Supervising graphic designers
– Cooperation with programmers

– Advertising catalogs for individual and business customers
– Personalized offers for key customers
– Landing pages
– Email campaigns
– GIF and static banners
– Facebook advertisements
– AdWords text and banner advertisements

– Executing retention email campaigns
– Supervising affiliate program
– Executing AdWords campaigns
– Executing Facebook campaigns

10.2013 - 06.2014

Lorenz Young Interactive Agency (9 mos)

Digital Account Manager

– Customer acquisition
– Acting as the point of contact for clients for digital management matters
– Building strong, long-term client relationships
– Setting digital strategies for assigned customers, considering their specific requirements
– Suggesting, design and implementing digital projects to increase customer ROI
– Creating engaging content for customers social media profiles

10.2017 - 03.2018

SPOT-A-SHOP (6 mos)

Country Manager for Poland

In SPOT-A-SHOP I was responsible for the development of the Polish market. On a daily basis, I was collaborating with the retailers and the affiliate agencies. I was in charge of the PPC agency, SEO Copywriters, Website Optimization and the Retention Marketing.

Within 5 months I was able to significantly improve main KPIs:

– User acquisition cost -50%
– Monthly visits +300% (market was at the early development stage)
– Conversion rate +58%

These enhancements were achieved without any increase in the marketing budget.

03.2018 - 06.2018

Freelance (4 mos)

Digital Marketing Specialist

As a freelancer, I help startups to develop by improving their marketing channels. My work process is:

– Finding target audience
– Creating user personas
– Identifying profitable marketing channels
– Preparing content strategy
– Creating remarkable content
– Generating leads and retaining customers
– Measuring results and optimizing
– Maximizing ROI

Robert Leksiński

CEO in Social-Bets

“It was a great pleasure to work with Emil. He is a professional in every situation and one of the most creative people I know. He is playing phenomenally with words and builds campaigns that sell in a brand-building way. I recommend his skills to every ambitious marketing task!”

Izabell Desirée Persson

Country Manager, Sweden in SPOT-A-SHOP

“Emil is a highly talented marketing professional with great problem-solving skills. I have the pleasure of working with Emil in our current company SPOT-A-SHOP where he expertly filled the role as country manager for Poland. Emil is a fast learner who is not afraid of introducing new techniques and strategies to a company and quickly becomes a source of inspiration to his colleagues. Emil is a hard-working colleague who always does everything wholeheartedly with a detail-oriented mindset and a focus on customer experience. As a team member or leader, Emil earns my highest recommendation.”

Przemek Napiórkowski

Art Director at ShadowBet

“I have worked with Emil on many e-gaming project. Emil has appeared as an ingenious, creative person focused on tasks. Every materials like project briefs or strategies which Emil delivered was prepared precisely and clearly. One of the Emil’s most important advantage for me as a graphic designer and art director is knowledge in UX and UI field. Those skill makes the work easier and pleasant. After all Emil is very clever marketing specialist with excellent work organize skill and just an easy going guy. I recommend working with Emil.”

Mateusz Urynowicz

Affiliate Manager w ShadowBet

“Emil is young and very talented. He has incredible storytelling and copywriting skills. His campaign ideas are great and what’s most important – it sells. He is also experienced in UX which is very important in cooperation with graphic designers and front-end developers. I can highly recommend Emil as part of your winning team.”

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